Strong words, but can Popeyes back them up? And, perhaps more importantly, will they be able to deal with what could be insatiable demand? The mania surrounding the Popeyes chicken sandwich two years ago remains the stuff of fast food legend, resulting in lines of cars curled around blocks and literal, physical violence erupting in lines of people waiting to purchase the sandwich. We believe that these piece(s) of crunchy, juicy delicious chicken will have guests question how they ever enjoyed chicken nuggets before this.” Popeyes has dabbled with “popcorn” chicken and nuggets in the past, but this release represents a complete rework, complete with overpuffed promises like the following from President of Popeyes Americas Sami Siddiqui: “Just like our game-changing Chicken Sandwich, our new Chicken Nuggets are unlike anything you may have experienced before. One might be naturally thinking “why didn’t Popeyes already have nuggets?”, but they’re actually not that ubiquitous at chicken-focused fast food restaurants such as KFC and Popeyes, which primarily focus on bone-in chicken and boneless chicken tenders. As a direct follow-up to the earthshattering popularity of its reformulated chicken sandwich first released in 2019, the new Popeyes Chicken Nuggets will see the company once again taking square aim at some of the biggest purveyors of nugs out there, including McDonald’s and Wendy’s. Popeyes this week announced its intention to unleash its own chicken nuggets upon the world, potentially making life worth living for at least a few more weeks.
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